It's Material
Denise LeDuc Froemming, CPA, CAE, MBA, President & CEO of CalCPA and CalCPA Education Foundation covers key issues and trends impacting the profession and CalCPA—as well as personal insights.
September 2024
An Eye on the Future
There’s been a lot of movement lately on the “P” word related to the future of accounting—pipeline—and we can expect further movement this month.
Missed one? Read through past articles.
August 2024
A Balanced (Life) Ledger
CPAs juggle lots of responsibilities, whether for their clients or companies, families and communities. And sometimes getting lost in all that juggling is prioritizing our well-being as a life well-lived—a sense of purpose and meaning. After all, a balanced ledger isn’t just for your clients—it’s for you too.
July 2024
Once Upon a Time
Sure, your skills, knowledge and expertise are important in what you do—and to some extent speak to who you are. But even greater to your story are the twists and turns, the ups and downs, and the impact others have had in your life. Those are the things that makes you, well, you.
June 2024
Eye on AI
From personalized shopping experiences to your next binge-worthy TV show recommendations to virtual personal assistants like Siri and Alexa, there’s really no escaping AI.
May 2024
Belonging
Diversity, equity, inclusion and belonging are pivotal pillars in today’s corporate landscape and for CalCPA, these values are central to our mission and crucial to attracting a diverse range of individuals to a CPA or finance career that will enrich and strengthen the profession.
March/April 2024
The Power of Openness
In today’s rapidly evolving business landscape, transparency has taken center stage. This extends beyond salary information or outlining business initiatives; it is a culture where employees gain insights and feedback is exchanged freely.
January/February 2024
On the Horizon
What does 2024 have in store for finance and accounting professions? It would be nice if we knew for sure. Think how easy it would be to prioritize and ensure resources are being poured into the right areas. Unfortunately, that crystal ball doesn’t exist and all we can say with a level of certainty is that as the new year unfolds, it’s bound to throw some curveballs.